宋江和金裕贞主演的奈飞韩剧《与恶魔有约》自开播以来热度一直不错，尤其男主角宋江在新剧《甜蜜家园2》大秀完美身材之后，更是以人带剧，让《与恶魔有约》更加出圈了。不少观众慕宋江而去，会发现这部剧好看是好看，但是会质疑，这真的和从2016火到现在的经典韩剧《孤单又灿烂的神-鬼怪》不是一个导演吗？
且不说它像谁，首先来客观评价一下这一整部剧。不得不说韩国拍爱情片和这种有超能力的超现实片，是有一套的，氛围感、美感、爽感和感情线的刻画无不是成熟、深入人心的，随便拎出一部都过得去。所以用一个字来形容这部剧，那就是：美。
第一，人美。这部剧简直是视觉盛宴，颜狗的天堂，男主宋江的人畜无害的脸和双开门的身材，再配上恶魔那种傲娇有反差感的性格，很难让人不爱；女主金裕贞的颜值更是没话说，童星出身，不但没长残，反倒是越长越漂亮。二人的演技也很过关，看俊男美女飙演技就是很过瘾，而且二人相处甜得自然。
第二，画面美。某些偶像剧的ppt式切换转场、镜头运动让观众汗颜，这部剧的画面就是美得比较有参考性。男女主落水后用水珠形成的圆环、男主的参天时钟柜、男主在高楼时钟前的狩猎、男女主首次签订契约时的相遇等等，都是震撼式的景观呈现。
话说回到开头，《与恶魔有约》再怎么美再怎么甜，还是被许多观众吐槽，因为实在是太像《鬼怪》了，甚至都可以被称为2.0版本。如果二者是一个导演倒还能理解，但居然不是，于是那种“原来韩剧也逃脱不开没创意、总是换汤不换药、按一个模板套的窠臼啊，没意思”想法于观众心中油然而生。
像又像在哪儿呢？首先是设定像，题材一样显而易见了，讲的都是鬼神男主与平凡女主的爱情故事，而且女主们都是身世比较悲惨或者说活得比较痛苦的设定，然后和不是凡人的男主相爱后，男主就得消失的虐恋戏码，然后呢还会配备一个玄乎、仿佛知道一切的老太，这不修边幅的老太就是神。
其次呢核心价值像，不就是女主需要男主来救赎，在为相互无私奉献中歌颂爱情的伟大与美好吗？虽然不得不承认它们都很会在男女主的各种冲突中逐步深化情感，不像许多剧不知为啥男女主就相爱了，但是细细想来，好像也相差无几。
最后呢就是很多边边角角的相似感，比如音乐，鬼怪里的一首《Round and Round》和这首的主题曲《True》，风格、感觉甚至全曲英文都是一样的；又比如整部剧渲染的那种神圣感、宿命感也是一模一样的；还有许多画面也有所撞车。
总之，这剧情里许多小框架确实是不一样，但是从大框架来看就是一模一样的，相当于看了两部一样剧情的剧。
虽然根据塔尔德的《模仿律》可知，这世界上的事物大部分都是模仿，小部分才是创新，事物才得以发展。但影视剧行业是非常需要创新的，因为现在不似前数字时代大众传媒能够垄断所有的传播渠道，许多自媒体、非机构媒体都能够自己生产小短剧，竞争明显加大。
而且现在的观众阅片无数，越来越挑剔，一味地套模板、不去创新，怎么可能不惹非议？就像已经被拍烂了的穿越和重生，十几年前一部《宫锁心玉》火遍全国，那时还没有什么穿越电视剧，当然深得人心，但是十几年前过去了，单纯的穿越肯定是会被骂的，要穿越也得穿成《脱轨》那样，想尽办法让这个要素有所不同。
所以，像恶魔这样套几乎一模一样的模板是它差评的主要来源，将一种创新的红利耗光，只会让观众审美疲劳产生抵制心理，如果它但凡能改动一些核心价值观或者人物剧情设定，都不至于被观众揪着这一点不放。
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